There is no such thing as Unlimited Internet

and it is time we bust the myth


Why would any company give you an unlimited supply of internet?

They would not.  Why would a business give away something they can sell?   Unlimited is a sales tactic.  Just about every internet company out there uses it but none of them provide it.  They all have a limit.  To find that limit, you have to read the Terms of Service.

For example, Comcast has the highest unlimited I know of and that is 1 terabyte of data.  One terabyte is a lot but that is still a limit.

How do they get away with the false statement of “unlimited”?

Another tactic that is used with the unlimited moniker is that as long as you have internet of any speed, then technically, you still have internet even though it is too slow to do something as simple as stream a video.  Slowing the speed is called throttling. No one want to use that term anymore which leads to the next question.


What is throttling and prioritizing?

Throttling is the act of slowing donw your internet service speed.  It is done to slow the amount of data you are using. 

Prioritizing is a nice way of saying throttling.   If you use too much data,  the company may prioritize you to the back of the internet line and your speed will drop to dialup.  

Some companies don’t want to use either term so if you use too much of their unlimited data, they will call you an “abuser” and use that as a reason to throttle or prioritize.


Here are a few random examples presented in alphabetical order. 

The words are directly from the companies websites and the words in red are the limits. 

NomadInternet  –  from their FAQ

Is your service really unlimited?

Yes! No more data caps and no more data overages**! All of our plans include unlimited high speed data for normal internet usage such as gaming, movies, streaming music, and surfing the internet! However, downloading illegal content as well as data abuse is prohibited. Data abusers are those who use BitTorrenting or go through over 400+GBs a month.  The average Household uses less than 250 GBs a month.


 August 30, 2020

Unlimitedville from their support page



For normal internet usage, YES! No more data caps! No more overages! All of our plans include unlimited high speed data for normal internet usage such as streaming music, movies, surfing, gaming and more! However, surfing/downloading illegal content as well as data abuse is prohibited. Data abusers are those who purposefully push limits or conduct known illegal activity like torenting etc. If you consistently burn through over 500+GBs/mo, that is typically considered outside of normal internet usage and in some cases you could be asked to split your usage between two accounts. To put that into perspective the average Household in America uses  less than 200 GBs/month.

So just please utilize our devices with regular discretion so we can continue to provide our members with high speed wireless internet.

Ubifi  – from their FAQs page


Is it really unlimited?

Yes, the service allows for unlimited data usage without high speed data caps, usage based throttling, or overage charges.  However, because the service operates off of a wireless 4G LTE connection, you may still encounter periods of slow connectivity if/when there’s increased network traffic and/or tower outages/maintenance affecting your service area.

NoLimitData  – from their Support & FAQ page

You agree to use our membership data plans accordingly and responsibly. You agree to use less than the monthly data limit for that plan and weekly data limit listed for the plan you choose. For our Blue 500Gb plan we have a 150GB weekly limit and for our 800Gb plan we have a 200GB weekly limit that is stated in plan details. Our Unlimited Blue plan does not have a weekly limit. The Pink plans have a 900Gb limit and no weekly limit. All plans are on a 30 day monthly cycle. We do not throttle our internet service, but speeds may be de-prioritized after 50gb during high network congestion…..